The concept of defending your dog or cat’s health is based on the scientific principles of preventive medicine – the things you can do to defend against serious health issues, delay the onset of age-related diseases, and extend the lifespan of your pet.
Research indicates that one of the greatest threats to an animal’s health is oxidative stress. Oxidative stress occurs when an animal’s natural antioxidant system is unable to neutralize all of the free radicals being produced in your dog or cat’s body. A free radical is an atom that has lost one of its paired electrons. Free radicals are produced when your pet eats, breathes, is exposed to the sun, becomes sick or injured, or is under some form of stress. These free radicals careen throughout the body, inflicting serious damage to both cellular and fluid structures. Free radicals damage all parts of the body – the heart, lungs, eyes, skin, brain, joints, organs, blood vessels, nervous system, and immune system.
Antioxidants are substances that can neutralize free radicals. They do this by giving up one of their electrons to the free radical, thereby rendering it unable to cause any further harm. All living organisms have an innate complex antioxidant system designed to protect against free radical attacks. Unfortunately, as pets age, antioxidant numbers decline while oxidative stress increases. The very latest in scientific research has identified one sure way we can naturally rev up the antioxidant system of an animal. It involves stimulating the survival genes that are largely responsible for the production and recycling of cellular antioxidants. Science has also shown us that specific phytonutrients are able to trigger the survival gene response by turning on a transcription factor called Nrf2. Nrf2, when turned on, stimulates the survivor genes resulting in a significant increase in the production of potent cellular antioxidants.
My Canine and Feline Health Defense products are highly palatable powders that contain a proprietary complex of Nrf2 stimulating phytonutrients along with a full complement of natural antioxidants known to reduce oxidative stress levels in the dog and cat. Both Health Defense formulas protect against excessive free radical attacks, allowing dogs and cats to maintain their health, push back age-related disease, and live a longer, more fulfilling life. Let’s win the battle against disease – provide your pet with what they need to help defend their health.